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App-ads.txtCOMPLIANCE

APP-ads.txt is a text file published on your developer website listing authorized ad sources for your app’s ad inventory. It helps verify authorized ad relationships and improve fill rates and revenue.

Prerequisite: Your developer website must be listed in Google Play / App Store, and the domain hosting app-ads.txt must match exactly.

Step 1: Get Content from HeheBid Dashboard

Section titled “Step 1: Get Content from HeheBid Dashboard”
  1. Log in to HeheBid
  2. Go to Traffic Management → APP-ads.txt
  3. Download the file or copy content to clipboard

Get content

Create or edit app-ads.txt at your website root:

  • Correct: https://yourdomain.com/app-ads.txt
  • Incorrect: https://yourdomain.com/subdir/app-ads.txt

Verify in an incognito window that the file displays as plain text without login.

Section titled “Step 3: Link Developer Website in App Stores”

Log in to App Store Connect and set the Marketing URL to your website.

App Store

Log in to Google Play Console, go to Store presence → Store settings, and set your developer website.

Google Play